Randy Latimer

Consultant

Atlanta, GA

Randy brings over 25 years of experience in building brands. His multi-industry experience spans consumer packaged goods, food service, retail, media and entertainment, logistics and non-profits.

Randy’s background includes a combination of brand management, customer and consumer marketing and strategy consulting.  His experiences have helped him understand how to identify customer insights and use them to design innovative, growth-focused solutions.

Most recently, Randy launched a marketing consulting firm, delivering brand and marketing strategy solutions.  Previously, Randy was Vice President of Marketing for a $100 million national non-profit where he developed donor engagement programs and built partnerships with strategically aligned corporations.  

Randy has held senior marketing roles at several Fortune 1000 companies.  As Vice President, Strategic Marketing, at Equifax, Randy was responsible for identifying and capturing $180 million in global marketplace opportunities.  As Marketing Director at UPS, Randy provided overall leadership and strategic direction for a strategic customer segment that represented $20.2 billion in sales. Randy was a National Marketing Manager for The Coca-Cola Company in its food service division, and he was Marketing Manager on the Playskool infant toy line that represented $70 million in retail sales at Hasbro Toy Company.  As Product Manager at Bristol-Myers Squibb Company, Randy managed its $170 million joint venture with the Gerber Products Company.

Randy holds a B.B.A. in Finance from Emory University in Atlanta and an M.B.A. from the Clark Atlanta. Randy has completed advanced management programs at The Kellogg School of Management at Northwestern University and The University of Chicago Booth School of Business.

Areas of Expertise

    • Advertising
    • Brand Development and Management
    • Corporate Social Responsibility
    • Customer Experience
    • Digital Strategy
    • Direct Marketing
    • Market Research
    • Marketing Strategy
    • Online Marketing
    • Social Media Marketing
    • Strategic Partnership

Sectors

    • Consumer Packaged Goods
    • Food Service
    • Media and Entertainment
    • Non-Profits
    • Retail